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4 Reasons a Facebook page is not enough

Not everyone is on Facebook

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Although a recent study form the Pew Research Center indicates that Facebook remains one of the mostly widely used social media sites amount adults, still only 69% say they have used the platform. Additionally, simply having a Facebook page is not enough; Interaction is key to getting your page to appear in algorithms. A website is universal, reaching everyone that has access to the internet.

Your content is not visible by all

image of woman looking at phoneSpeaking of the Facebook algorithm: The posts on your Facebook news feed are controlled by various algorithms. Just having a Facebook page and updating it does not mean it is being viewed by potential leads, or even your dedicated followers. Facebook prioritizes meaningful content, meaning they look for content that creates interactions between family and friends, such as a person commenting on a post or liking a photo, or multiple people replying to each other’s comments. I will write more about the Facebook algorithm in a future post.

Limited search engine visibility

If someone is looking for your business by name, they will easily find your Facebook page. These customers already know who you are. Potential customers who do not know you exist and search for “Greenhouses near me” may not find your Facebook page.

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Your Facebook page may appear in the results; however, it is still a small percent of the number of results. A website gives you multiple opportunities to rank (appear in the search results) for that given term. Your home page is your landing page (where most visitors first enter your website) You have opportunities to write content about your business and include keywords that visitors search to find your business. Then you have the opportunity to have multiple other pages, “services” “about” and even a blog allows opportunities to tell search engines what your website (business) is about and can help you rank higher for the services you offer.

You May be Perceived Not Professional

Let’s be honest, a business lacking a company website is perceived as unprofessional. How many times have you searched for a product or service and went with a company that had a professional website over one that just had a Facebook page? Do you wonder why they do not have a website?

With Facebook, unless you updated it very often it looks abandoned and people may wonder if your business is still running. We’ve all had the experience of looking up a business find finding their Facebook page, only to discover the last post was a year ago.

Having a website is the best online advertisement out there. It lets you define who you are as a business, your brand. Sure, you can put your logo and picture on your Facebook page but really, when visitors are at your site, that is you, your business, not just a template that you are limited to with Facebook, a website provides endless opportunities. Again, I will say it, you need a website and I would suggest you not use the template website builders such as Wix, those also do not look professional.

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Wrapping It Up

The internet isn’t going anywhere, and some may say Facebook isn’t either, but trends change. Anyone remember MySpace? Many younger audiences are favoring SnapChat and Instagram, my daughter tells me Facebook is for old people (eek I didn’t say it) even though I am going to share this post on Facebook, it’s not the be all and end all. The bottom line, Facebook is a good additional channel your business should be listed on, but not the only.

You need a website, Let’s Chat.

 

True or False: WordPress is just a blogging platform.

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FALSE

WordPress is a great tool for small businesses. WordPress is a content management system; a content management system is used to create and modify digital content, digital content is defined as any content that exists in the form of digital data content that is broadcast, streamed, or contained in computer files.

I recently read a blog post about WordPress stats and it stated that the total number of total active websites in the world is estimated at over 172 million.  Around 75,000,000 websites are using WordPress as their content management system, with around half of those sites being hosted on the WordPress.com shared hosting installation.

Themes and Plug-ins

WordPress runs on themes and plug-ins. To put it simply WordPress is the foundation for your website and the theme is what you use to build it with. For example, to get a bit technical, HTML is the foundation or backbone of your website, CSS is the type of code you use to style your website and yet even more code such as java script gives your website dynamic content.

WordPress.org defines a theme as:
“a collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog. These files are called template files. A Theme modifies the way the site is displayed, without modifying the underlying software.”

Themes and plug-in’s allow user-friendly management of your website, you can add/remove and update your page design without needing to know any coding languages.

Plug-ins are very powerful tools with so many varieties. Custom forms that collect sales leads, SEO (search engine optimization) tools, event calendars and online store functionality. Between themes, page builders and plug-ins WordPress is so much more than a blog! With WordPress, you can build a professional website, an online store, a reservation website, a sales page, an online learning site and so much more.

Friendly and Secure

WordPress is responsive and mobile friendly; themes are designed to look good on desktops, tablets and smart phones. It is secure and reliable, WordPress regularly releases security updates and there are tools for automatic backups so that you don’t lose your content.

Finally – and I think this is key for small businesses – it is mobile and you can have multiple users. You can manage your web page from anywhere just by logging into your site. Also you can have multiple users. Your marketing team (i.e. Niche Media Consultants) can update your page, add new content and re-design or add new pages. Your admin team can log in and update the event calendar, blog posts or pictures.

The bottom line, WordPress is small business friendly, cost effective and easy to use.