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Knowledge

Web Design and Marketing Information

Video is outperforming other content on social media. Over 8 billion videos watched on Facebook every day, 10 billion on Snapchat and 500 million hours of video is watched on YouTube a day! Why? In my opinion, it is just easier to watch a video versus reading a post and of course, it is more entertaining.   Is it right …
Not everyone is on Facebook Although a recent study form the Pew Research Center indicates that Facebook remains one of the mostly widely used social media sites amount adults, still only 69% say they have used the platform. Additionally, simply having a Facebook page is not enough; Interaction is key to getting your page to appear in …
Content Delivery Network             A (CDN) Content Delivery Network is a network of servers that deliver content to visitors of a website based on the visitor’s location. For example, perhaps you are reading this from Japan (if you are, cool, comment!) and my server (where my website lives) is in the United States. This could result in …
What are Key Performance Indicators and why do they matter? Key Performance Indicators (KPI ) are a quantifiable measure used to evaluate the success and meeting objectives for performance.  You need to determine your KPIs from the start of your social media strategy. Knowing your KPIs will help you make decisions about the type of content you …