WordPress is a great tool for small businesses. WordPress is a content management system; a content management system is used to create and modify digital content, digital content is defined as any content that exists in the form of digital data content that is broadcast, streamed, or contained in computer files.
I recently read a blog post about WordPress stats and it stated that the total number of total active websites in the world is estimated at over 172 million. Around 75,000,000 websites are using WordPress as their content management system, with around half of those sites being hosted on the WordPress.com shared hosting installation.
Themes and Plug-ins
WordPress runs on themes and plug-ins. To put it simply WordPress is the foundation for your website and the theme is what you use to build it with. For example, to get a bit technical, HTML is the foundation or backbone of your website, CSS is the type of code you use to style your website and yet even more code such as java script gives your website dynamic content.
WordPress.org defines a theme as:
“a collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog. These files are called template files. A Theme modifies the way the site is displayed, without modifying the underlying software.”
Themes and plug-in’s allow user-friendly management of your website, you can add/remove and update your page design without needing to know any coding languages.
Plug-ins are very powerful tools with so many varieties. Custom forms that collect sales leads, SEO (search engine optimization) tools, event calendars and online store functionality. Between themes, page builders and plug-ins WordPress is so much more than a blog! With WordPress, you can build a professional website, an online store, a reservation website, a sales page, an online learning site and so much more.
Friendly and Secure
WordPress is responsive and mobile friendly; themes are designed to look good on desktops, tablets and smart phones. It is secure and reliable, WordPress regularly releases security updates and there are tools for automatic backups so that you don’t lose your content.
Finally – and I think this is key for small businesses – it is mobile and you can have multiple users. You can manage your web page from anywhere just by logging into your site. Also you can have multiple users. Your marketing team (i.e. Niche Media Consultants) can update your page, add new content and re-design or add new pages. Your admin team can log in and update the event calendar, blog posts or pictures.
The bottom line, WordPress is small business friendly, cost effective and easy to use.