Why is Video Outperforming Other Content

Video is outperforming other content on social media.

Over 8 billion videos watched on Facebook every day, 10 billion on Snapchat and 500 million hours of video is watched on YouTube a day! Why? In my opinion, it is just easier to watch a video versus reading a post and of course, it is more entertaining.

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Is it right for your business?

Think about your product or service and target market. One-third of online activity is spent watching video.  I have to admit to getting stuck in the loop of videos on Facebook and YouTube. You know, you watch one funny cat video and the auto-play keeps going onto more and more videos and meanwhile, you’ve lost a half hour.

The group that watches the most, (you can probably guess) are Millennials. Gen Z is not far behind with their usage of Snapchat and Instagram Stories. Interestingly men spend 40% more time watching videos on the internet than women.

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Let’s talk about engagement statistics, that is really what is important right? Right. We want our audience (our target market) to engage with our content. Why? Because engagement tells the that your content is interesting and should be displayed in users news feeds.

Facebook is rated as the most impactful social channel for video, 8.4 times higher than any other social channel (surprised?). A Facebook video receives more organic (natural, not paid) traffic than a static photo.

If you want to increase traffic and engagement for your business, you should use video as part of your marketing strategy. Videos do not need to be long; in fact, you should keep them under 2 minutes. If you haven’t done any sort of video marketing for your business, I suggest starting with an explainer video. An explainer video is a short animated video that focuses on explaining your business or product in a compelling way.

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As always, if you need help with creating videos and working them into your strategy, give me a shout.



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